Are you among the millions of marketers trying to grow your social media presence at blinding speed? Do you feel that you’ve been sharing content but not receiving the engagement you expected?
Maybe you feel that you’re getting more followers but you don’t feel ‘connected’ to them. Perhaps you’ve been regularly posting links to your own content but your data shows only trickles of traffic coming through.
The reality is, you don’t have to worry that much about the amount of people that follow you on Twitter - because it means absolutely nothing – nada. Be concerned with the amount of people who appreciate you.
Here are 4 steps that if you follow them, you will see an improvement in your Twitter results in mere days – even if you are just starting out.
Step #1: Clean Up Your Twitter account
If you regularly find people follow you to just unfollow you, you are victim of Twitter “faketism” – it’s a sickness. These are people that try to artificially inflate their follower count by mass following people, waiting until people follow them back – only to unfollow them.
Here’s how to clean up your Twitter account:
- Sign up for ManageFlitter. There are other tools out there, but nothing quite like ManageFlitter for cleaning up an account.
- Unfollow all the following profiles
- Profiles who never follow you back
- Non-English accounts (unless you want to follow Non-English profiles)
- Users with no profile image
Great, now you have a much cleaner account! Next up we’re looking at who you should be following.
Step #2: Follow Real Influencers
There’s a huge misconception around the word ‘influencer’. A lot of people think that an influencer is someone who has celebrity-like follower count.
An influencer in my mind is someone who gets a LOT of engagement even with a smaller following.
It’s someone who is truly authentic, shares great stuff, asks questions and also responds their followers.
Would you rather follow someone who has 100,000 followers but follows 99,000 people and have a low engagement with their followers?
OR someone who has 100 followers but those 100 people are completely in love with that user and frequently engage with them? In my mind the second person is a more powerful influencer and someone I will definitely follow.
I’m not saying that people with a big following are not influencers, many of them are! But never count out old likable Joe!
Here’s how to find real influencers:
- Sign up for twtrland.com
- Once inside the platform, click on the Influencers tab and select a topic you’re interested in. The system will now look for influencers within that niche.
- Look through the list and try to see if you can spot real people. Brands are difficult to build relationships with because usually more than one person manages the account. Look for real people.
- Visit their profiles on Twitter and read their bio. Still interesting to you? Cool, let’s move to next step.
- On their Twitter home page feed, have a look at their “Tweets & Replies” feed.
- Check to see if they are having conversations with people. People who just tweet links and never respond to anyone or not actively trying to engage is not the right prospect for you.
- Are they responding to other’s tweets?
- Are they replying to comments on their tweets?
- Do they post ‘normal’ life stuff? (not just links)?
- Are they authentic?
If so, that’s the type of person to follow and engage with.
Step #3: Use Twitter’s New “Pin” Feature
The new Twitter profile has an awesome feature that I recently discovered.
It’s called “Pin to your profile” page and you can find it by clicking on the ‘more’ link of one of your Tweets. It basically pins your profile to the top of your profile page and is visible to all desktop users.
Why is this useful?
- It gives you a big prime piece of real estate to pin your latest blog post,
- an inspirational quote,
- a mission or vision statement.
- anything that can help a new visitor understand what your are about.
Ultimately this will boost relevant followers.
Step #4: Do Real Relationship Building
This is probably the biggest most impactful thing you can do to improve your social media marketing. Yet, very few people do it.
There’s a very close correlation between people with high engagement on their Tweets and their relationships with their followers. People who spend time cultivating relationships on Twitter build up loyal followers who love them.
Do you want to be that person?
Here’s a checklist for building strong relationships on Twitter:
- Retweet their stuff
- Get to know the new followers
- Try and help people
- Share your experiences
- Have an opinion
Does this work?
Well ask Chris Brogan!
Pat Flynn does a lot of stuff really well in terms of digital marketing. He’s built up a raving audience. Every now and again he tweets something real authentic and you can see the difference in engagement (78 retweets, 58 favorites) compared to the rest which have lower numbers.
Gary Vaynerchuk is a real influencer.
Not only does Gary share amazing content with his audience, he engages with them like no other would. Do yourself a favour, go check out Gary’s Tweets and Replies feed and see how many times a day he personally responds and engages with his followers.
Approach people and conversation starters on Twitter in the same way you would in the real world.
Step #5: Tweet great stuff at the right time
What makes Twitter great is that people actively share stuff. If you share great stuff, others will likely retweet, favorite or engage on those tweets. More importantly, you have to tweet your stuff at the time your followers will actually see and likely respond.
Here’s how to find great stuff to tweet as well as tweet them at the right time:
1. Sign up for KLOUT.
2. Choose your time zone. For my Klout, I’ve chosen the timezone that matches the majority of my audience.
3. Select content that will appeal to your audience.
4. Schedule it to go out at the recommended times.
When you go through these steps repeatedly you will start to see the following happen:
- People start to notice you.
- People start to like you.
- They favorite, reply and even retweet your stuff.
- Their loyal followers notice you and will follow you too.
End result: If you approach relationship building online like you do in the real world, you will win over real friends. You’ll become an influencer.